What We Cover

Which filings we actually read

Tens of thousands of Form 4s are filed each year. Almost all of them mean nothing. Here is what we look for.

01 / OPEN-MARKET BUYS

Cash out of pocket

An insider purchasing shares at market price with their own money. No grant, no option exercise, no discount. The clearest version of someone backing their own judgement.

02 / CLUSTER ACTIVITY

More than one person, same window

Several officers or directors buying independently within days of each other. Far harder to explain as a personal financial decision than a single purchase is.

03 / CONTEXT AND SCALE

Size relative to the person

A $50,000 purchase means something very different from a CEO than from a director whose stake is already worth tens of millions. We read the trade against the holding.

What we screen out

Most Form 4 activity is procedural, and treating it as a signal is the single most common mistake in this corner of financial media.

How a filing earns a write-up

  1. Filter. Strip out plan sales, exercises, withholding, and grants. What remains is a small fraction of the total.
  2. Weigh. Size the trade against the insider’s existing position, their pay, and their history of trading.
  3. Corroborate. Check whether anyone else at the company did the same thing in the same window.
  4. Explain. Set it against what was actually happening at the business — results, guidance, financing, or a fallen share price.

What each issue contains

An insider buying is not a reason for you to buy. Insiders are frequently wrong about their own companies, they have information we do not, and they are not investing on your timeline or with your risk tolerance. We report what was filed and what context it sits in. What you do with that is entirely your decision. See our disclaimer.